Bootstrapping Relevance: Making Web Conversions Meaningful for Long Sales Cycles
JANUARY 9, 2019
So what does an afternoon rainshower over Cape Verde tell you about the next Category 5 hurricane? Most hurricanes that reach the United States start off the coast of West Africa. Those storms join and split with other minor systems as they move across the Atlantic. Some dissipate into a mild breeze; others devastate coastal areas along the Eastern seaboard. Often, little more than a form fill tells you about the potential for a five-figure sale months down the road.