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Bootstrapping Relevance: Making Web Conversions Meaningful for Long Sales Cycles

ConversionXL

So what does an afternoon rainshower over Cape Verde tell you about the next Category 5 hurricane? But even data-driven attribution , robust as it may be, usually improves attribution of form fills or PDF downloads—marketing metrics that may be weak indicators of sales. From there, try and work further down the funnel.

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the world without altgate

Altgate

One metric that jumped out at me is the global reach.    This feature is rumored to be in development but I couldn't get it even with the custom reporting.    I was amazed to discover that of some 200-ish countries in the world, there has been at least one visit from each except for just 77.