Up and Running

NOVEMBER 12, 2018

Lots of new box companies have trouble ironing out the kinks in their process: their customer can’t easily unsubscribe, their boxes just aren’t exciting or well-curated, and more. Target market (intended customers). Creating a buyer persona puts you in the customer’s shoes to guide marketing and sales decisions. Key customers.

Business Plan 63

Business Plan Curation Balance Sheet Intellectual Property 63

Startup Professionals Musings

DECEMBER 30, 2016

Most people have heard of Foursquare for local nightlife and Airbnb for rooms, but other nationally recognized sources for local services are still hard to find, including social media, local news, advertising, and event calendars. Business founders need deep pockets for this model. Monetization may require multiple business models.

New York City 158

New York City Kansas Advertising Cash Position 158

Austin Startup

MARCH 28, 2017

We’ve also been asked by various media our take on Lyft’s new ‘Round-up’ feature. Contrary to others in social media saying they ‘stole our idea’ — we’re incredibly happy to see the #2 rideshare company electing to use their platform to also help charities. Will more drivers come out for super-high cost trips?

Austin 48

Austin Non-Compete Texas Social Media 48