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How to Improve Financial Metrics That Matter

Up and Running

How to improve your cash-assets ratio. A key way to boost a business’s cash-assets ratio is to boost its cash position, and there are numerous approaches to do this. To increase profitable sales, according to Berman, Knight, and Case, “You have to find new markets or new prospects, work through the sales cycle, and so on.”

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Cracking The Code: The Bessemer 10 laws of SaaS - Fall 2008.

Cracking the Code

Only after reaching $1M in CMRR should you consider hiring European sales and services execs behind customer demand. Labels: SaaS , sales and marketing , software. Posted by Philippe Botteri. at 11:09 AM. 16 comments: BdH. And, that means they wont continue to subscribe to your service. Cashflow is the other key metric.