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How to Segment A/B Test Results to Find Gold

ConversionXL

This is especially true of big businesses: Chad Sanderson, Subway. In any experiment, some metric within some group usually changes, but whether we’ve invested in the statistical rigor to discover it is another question altogether.”. Chad Sanderson explains that you must have a methodology to segmentation: Chad Sanderson, Subway.

Chad 112
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From Subscribers to Revenue: A Tactical Guide To Mastering Newsletters

Duct Tape Marketing

Learn crucial metrics for success, from open rates to the quality of subscribers. 15:09] What are some of the metrics that showcase success in Newsletter writing? [17:17] So just like you could do with a podcast, just like you could do with a YouTube channel is just where are you producing that original material?

Revenue 79
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Email Copywriting 101: Five Steps to Better Converting Emails

ConversionXL

If you’re starting a new campaign or selling a new product, you can create a baseline based on your current metrics. To get an idea of where you are starting out, note metrics like: Open rates Click rates Unsubscribe rates Conversion rates Spam rate. Before strategizing or revising your email copy, ask four questions.

Email 133
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CXL Live 2018 Recap: Top 5 Lessons from Each Speaker

ConversionXL

Assign content & channels for each experience. Identify your channels. Email & ads are the 2 big communication channels. Messenger will become the biggest channel over the near years. more activity and engagement than any marketing channel, better than email, paid, physical mail. Use data enrichment.

Retention 106
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Email Testing: Going Beyond Open Rate and Click Rate

ConversionXL

Email is one of the few marketing channels that spans the full funnel. Despite the fact that email continues to thrive over 40 years after its inception , marketers remain fixated on top-of-funnel engagement metrics. Focusing on top-of-funnel and engagement metrics (instead of performance metrics) is a costly mistake.

Email 121
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CXL Live 2019 Recap: Takeaways from Every Speaker

ConversionXL

There are tons of metrics you can monitor: Conversion rate; Bounce rate ; Click-through rate ; Pageviews; Lead captures; Purchase conversion rate. Then they noticed that they’d been cannibalizing other channels—people converting as referrals were leads already acquired from other channels. Do your research! Do your research!