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How to Balance AI Magic with Human Expertise

Duct Tape Marketing

Prior to starting MarketMuse in 2015, Jeff was a marketing consultant in Atlanta and led the Traffic, Search and Engagement team for seven years at TechTarget, a leader in B2B technology publishing and lead generation. Click on over and give us a review on iTunes, please! AI can't do that. It can just not this. (05:41):

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How To Scale Your B2B Marketing Strategy

Duct Tape Marketing

Click on over and give us a review on iTunes, please! These are big enterprise expensive software system. And what the researchers, what the studies show is that optimally you have a roughly 50 50 balance and spend between brand and lead generation. Like this show? And so you need 'em both. John Jantsch (14:04): Yeah.

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