Channel Continuous Deployment Internet PR 
Startup Lessons Learned
MARCH 13, 2009
Announce a new product, start its PR campaign, and engage in buzz marketing activities. Even if you must launch to your customers, avoid the urge to also launch in extra places, just because your PR firm can do it at the same time. If you are having trouble raising money, sometimes a little PR can help. Help you raise money.
Startup Lessons Learned
OCTOBER 4, 2008
Although Catalyst folded with the dot-com crash, Ries continued his entrepreneurial career as a Senior Software Engineer at There.com, leading efforts in agile software development and user-generated content. I got my start programming on an old IBM XT; it was thanks to MUDs that I first discovered the internet.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Startup Lessons Learned
SEPTEMBER 22, 2008
In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc. Case Study: Continuous deployment makes releases n. For Neopets, its simply a side-effect of their game-like product design.
Startup Lessons Learned
APRIL 26, 2009
We combined three tactics: extensive use of free software, an open platform for user-generated content, and leveraged distribution channels. Leveraged distribution channels. In the meantime, I think we have a good explanation for what all those PR dollars are being spent trying to obscure. Dont fall for it - its a trap.
Startup Lessons Learned
MARCH 4, 2009
Today, Id like to spend some time on two techniques: the problem presentation and learning what channels of information reach customers. It connects to the internet to automatically download the necessary codes. In a startup, these channels of communication are critical to understand for advertising, launch and PR purposes.
Startup Lessons Learned
SEPTEMBER 11, 2009
They are largely invisible in the normal channels where customer service and community management pays attention. To imagine that this person does so only to get attention, or only to harass others, or only to harass you are to play into the hands of this geek autocracy on the Internet that just isn't viable anymore. I apologize ).
Startup Lessons Learned
OCTOBER 7, 2008
The App Store is a channel for customer acquisition. As the channel gets more and more crowded, just launching an app in the store is getting worse and worse as a strategy for each new entrant. On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral. My advice: dont launch big.
Expert insights. Personalized for you.
168 
Let's personalize your content