Key Performance Indicators (KPIs) for Optimization
ConversionXL
SEPTEMBER 28, 2017
Your metrics are either leading to “macro conversions” or “micro conversions.” On the other side of the coin, micro conversions are actions a user completes that are either on the path to revenue-generating macro conversions or not directly related to revenue-generation at all. The trick is figuring out which ones. No question.
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