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Brand Strategy vs. Marketing Strategy (And How they Work Together)

ConversionXL

Building that connection with customers requires a clear brand strategy to define why you exist and a solid marketing strategy to communicate that purpose with your customers. Getting your brand strategy right is critical to gaining and keeping customer attention. Understanding brand strategy vs. marketing strategy.

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Apple Pay Brings Promise of POS Security for Some Businesses, Doubt for Others

YoungUpstarts

Target’s dramatic Holiday breach saga came at the expense of 40 million customers (although it’s been argued to be as many as 70 million ), while Home Depot’s hacking came in at approximately 56 million victims. She graduated from the University of Tulsa in 1999.

Security 171
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Understanding Precision Marketing and How It Can Increase Your Revenue

Women Entrepreneurs Can

For you as a business owner who’s looking to up your marketing game, this means that your customers are out there, ready and waiting. Many of these businesses are vying with rivals for the same customers and we’re all drowning in content – content that many of us don’t want. Truly amazing numbers.

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