Duct Tape Marketing

NOVEMBER 1, 2017

And then I think in a lot of ways it’s become air for every sort of channel and element and, even as you suggest in your last book, a business model in itself. The difference in the two that you mentioned … I realize this is semantics at some level, but the two that you mentioned are channel based, right? Robert Rose: No.

Cost 37

Cost Marketing Audience Media 37

www.foliomag.com

JULY 31, 2012

Tool: Adobe Sitecatalyst URL: Omniture.com/sitecatalyst What it does: Segments traffic to determine “high-value” Web visitors and offers real-time analytics. The breakdown: “We get most of our Facebook data by marrying up Facebook Insights data with our Web analytics from Adobe Sitecatalyst. Web/Internet/IT/eMedia. Distribution.

Social Media 40

Social Media Rhode Island Media South Dakota 40

The Next Web

AUGUST 14, 2013

But we had a solid product, strong weekly revenue growth (10% week over week), and two distribution/marketing channels that were already paying dividends. Had we tried to raise money as a bootstrapped startup in Missouri, I suspect we would have struggled. Joel at Buffer was able to raise $400k with a very similar story to ours.

Founder 142

Founder Incubator Cofounder Accredited Investor 142