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Transcript of How to Turn Marketing Costs Into Profit

Duct Tape Marketing

And then I think in a lot of ways it’s become air for every sort of channel and element and, even as you suggest in your last book, a business model in itself. The difference in the two that you mentioned … I realize this is semantics at some level, but the two that you mentioned are channel based, right? Robert Rose: No.

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How to Raise Money as a First Time Founder

The Next Web

But we had a solid product, strong weekly revenue growth (10% week over week), and two distribution/marketing channels that were already paying dividends. Had we tried to raise money as a bootstrapped startup in Missouri, I suspect we would have struggled. There’s a lot more information around the web on these topics, so Google around.

Founder 142
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Top Social Media Measurement and Tracking Tools

www.foliomag.com

Tool: Adobe Sitecatalyst URL: Omniture.com/sitecatalyst What it does: Segments traffic to determine “high-value” Web visitors and offers real-time analytics. The breakdown: “We get most of our Facebook data by marrying up Facebook Insights data with our Web analytics from Adobe Sitecatalyst. Web/Internet/IT/eMedia. Operations.

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How To Identify & Improve Crappy UX Issues

ConversionXL

This is the conclusion from researchers at Missouri University of Science and Technology who used eye tracking software and infrared cameras to monitor student’s eye movements as they scanned different elements of educational web pages such as menu, logo, images, social icons and the like. image credit.

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How to Find & Fix Terrible UX On Your Site

ConversionXL

This is the conclusion from researchers at Missouri University of Science and Technology who used eye tracking software and infrared cameras to monitor student’s eye movements as they scanned different elements of educational web pages such as menu, logo, images, social icons and the like. image credit.