Startup Professionals Musings

MARCH 31, 2023

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. Selecting the right sales channels is one of the first strategic decisions that every startup faces.

Demand 256

Demand Metrics NPV Net Present Value 256

Startup Professionals Musings

JULY 3, 2020

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. Selecting the right sales channels is one of the first strategic decisions that every startup faces.

NPV 436

NPV Net Present Value Conversion Ratio Marketing 436

Startup Professionals Musings

JULY 9, 2018

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. Selecting the right sales channels is one of the first strategic decisions that every startup faces.

Demand 144

Demand Metrics NPV Net Present Value 144

Startup Professionals Musings

OCTOBER 21, 2015

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. Selecting the right sales channels is one of the first strategic decisions that every startup faces.

Metrics 120

Metrics NPV Net Present Value Conversion Ratio 120