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The LeanLaunch Pad at Stanford – Class 4: Customer Hypotheses

Steve Blank

How can we attract buyers to our channel before they make purchasing decisions? Sales process: buyer/ user/ influencer etc.? as well as channel partners and cloud industry technology consultants. by modeling wind speed, energy costs, homeownership density and green energy incentives. Demand generation?

Customer 236
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The LeanLaunch Pad at Stanford – Class 2: Business Model Hypotheses

Steve Blank

what distribution channel? Off to a running start, they not only wrote down their initial business model hypotheses but they immediately got out of the building and began interviewing prospective customers to test their three most critical assumptions in any business: Value Proposition , Customer Segment and Channel.