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The LeanLaunch Pad at Stanford – Class 4: Customer Hypotheses

Steve Blank

How can we attract buyers to our channel before they make purchasing decisions? Sales process: buyer/ user/ influencer etc.? as well as channel partners and cloud industry technology consultants. They also talked by phone to organic farmers in Nebraska and the Santa Cruz mountains. Demand generation?

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The LeanLaunch Pad at Stanford – Class 2: Business Model Hypotheses

Steve Blank

what distribution channel? Off to a running start, they not only wrote down their initial business model hypotheses but they immediately got out of the building and began interviewing prospective customers to test their three most critical assumptions in any business: Value Proposition , Customer Segment and Channel.

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Top Social Media Measurement and Tracking Tools

www.foliomag.com

Sales & Marketing. --> Bloggers. --> Resources. The breakdown: “Capturing conversation outside brand-owned channels is not a perfect science, but at the moment, Radian6 is leading the pack. Advertising/Sales. Sales/Business Development. --> ENTER a CITY and/or SELECT STATE. Web Designer, Sales/Mktg - Md.