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Strategy Roundtable For Entrepreneurs: 2 Really Cool Companies

ReadWriteStart

Vrushali is moderator of a forum for technical documentation professionals and gets a lot of her clients through that channel. Today, he has over a thousand, and he has chosen to focus on the realtor vertical. First up, Vrushali Humnabadkar from Pune, India, presented Penworks, a technical documentation outsourcing service.

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9 Account-based Marketing Case Studies

ConversionXL

2,320 sign-ups; 39% of attendees were net new accounts; 34 sales-qualified opportunities; 5 new customers immediately converted with LTV of over $100k each (normally a 9 to 12 month sales cycle). Snowflake decides which channels to use according to industry verticals and where their buyers are likely to be.

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Marketing Metrics 101 for B2B Startups

www.rocketwatcher.com

. # of Opportunities – An opportunity is a lead that is now being actively managed by a sales person and is moving along the pipeline toward either a closed sale or a loss. For long sales cycles, it is important to measure this to estimate marketing ROI for tactics in the short term. Rymatech Reply 13.

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