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Transcript of Why Sales and Marketing Need Each Other

Duct Tape Marketing

John Jantsch: I am in Kansas City, Missouri. And I think marketers need to think that the sales is just another marketing channel, and sales people need to think that marketing is another hidden sales force. A lot of very successful sales people have said I’m just going to go out and build my own reputation.

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Why Publishing A Book Helps Build Your Credibility

Duct Tape Marketing

12:34] What makes a book a significant tool or significant channel over and above something like just doing video on LinkedIn? [13:48] Um, what makes a book sort of a significant tool or significant channel maybe over and above? They all have a bad reputation. Well, I can, I sell to people now in 12 or 13 countries. They don't.