Steve Blank

MARCH 15, 2017

The other departments gave the same type of logistical answers; the product-marketing department, for example, said their job was to get the product specs from engineering and write data sheets. Drive that demand into our sales channels. Value price our products to achieve our revenue and margin goals (create high-value).

Startup 328

Startup PR Public Relations Channel 328

Steve Blank

APRIL 9, 2009

The other departments in marketing gave the same answers; the product-marketing department said their job was to write data sheets. But my favorite was when the public relations manager said, “we’re here to write press releases and answer the phone in case the press calls.” The same was true for the Product Marketing group.

Silicon Valley 269

Silicon Valley Technical Review RSS PR 269

www.rocketwatcher.com

NOVEMBER 8, 2010

One other basic metric I’d add is “Cost per channel&# (web, print, tradeshow, etc…) and tie in how many each channel is generating, so you get a ROI by channel as well. Rocket Watcher provides a practical look at product marketing for start-ups. Good post, -Hakan [link] aprildunford Reply 13.

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B2B Metrics Marketing Startup 42