Channel Seminar Venture Capital Vertical 
Hearpreneur
DECEMBER 8, 2019
This focus has helped me recruit the best and the brightest in the field, build a world-class operation, and most of all, with all the knowledge in a specific vertical, help build a leading agency for food & beverage manufacturers that are looking to build a direct to consumer channel. Thanks to Debjeet Gupta, G220 Ventures ! #13-
Steve Blank
APRIL 9, 2009
Five Easy Pieces – The Marketing Mission After a few months of talking to customers , talking to our channel and working with sales we defined the marketing Mission (our job) was to: Help Sales deliver $25 million in sales with a 45% gross margin. Two paragraphs, Five bullets. It didn’t take more.
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Steve Blank
APRIL 30, 2009
SuperMac sold our graphic boards for the Macintosh through multiple distribution channels: direct sales to major accounts, national chains, independent rep firms, etc. But the computer retail channel was a large part of our sales. He had teamed up with a former product manager at P&G to deliver seminars on just this subject.
Steve Blank
AUGUST 27, 2009
After that there’s a discussion of how the product will reach the customer and the potential distribution channel. The startup develops its first positioning statement and uses this to explain the company and its benefits to venture capitalists. Building the sales channel and supporting the marketing can burn a lot of cash.
David Teten
NOVEMBER 30, 2020
Pre-seed startups (all vertical) are welcome to register to world’s largest pre-seed startup accelerator, the Founder Institute Final Admissions Deadline: October 04. Phoenix Capital , a tie-up between OurCrowd and Abdullah Al Naboodah’s business development unit. In OGS, fellows can expect to build for-profit and non-profit ventures.
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