Hearpreneur
DECEMBER 8, 2019
This focus has helped me recruit the best and the brightest in the field, build a world-class operation, and most of all, with all the knowledge in a specific vertical, help build a leading agency for food & beverage manufacturers that are looking to build a direct to consumer channel. Thanks to Debjeet Gupta, G220 Ventures ! #13-
Steve Blank
APRIL 9, 2009
We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.), To do that we will create end-user demand and drive it into the sales channel, educate the channel and customers about why our products are superior, and help Engineering understand customer needs and desires.
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Steve Blank
APRIL 30, 2009
He had teamed up with a former product manager at P&G to deliver seminars on just this subject. Luckily (or maybe because we were in Silicon Valley where there was a domain expert for everything) there was a very smart consultant in the retail computer space, Seymour Merrin, who preached about the importance of packaging.
Steve Blank
MAY 21, 2009
Look for locations near entrances, food concessions, rest rooms, seminar rooms, or close to major exhibitors. Tradeshow Seminars Almost all tradeshows have conferences and seminar sessions; is your company keynoting any? Be sure to look at a floor plan before you choose your site. Leading or speaking at any?
Steve Blank
AUGUST 27, 2009
The company has a large press event, and Marketing launches a series of programs to create end-user demand (trade shows, seminars, advertising, email, and so on). Sales is heavily building and staffing a national sales organization; the sales channel has quotas and sales goals. Marketing is at its peak.
Steve Blank
OCTOBER 15, 2009
my hotel room was stacked with the journals and textbooks about each vertical market just to keep up with the people we were meeting. (I Later on in the company’s life I went to give a lunch-time seminar to Chevron’s La Habra research center on the use of graphics supercomputers in petroleum applications.
Steve Blank
JUNE 18, 2009
in fact, I’m using your book and the approach you use in your Stanford classes in a seminar class I’m going to teach at Yale next year. I hope that you and I will get a chance to meet in person sometime in the future. I’ve found your writing (from 4 steps to the blog) really helpful.
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