Charlotte Differentiation Mobile Partner 
Duct Tape Marketing
SEPTEMBER 5, 2014
If the sales cycle that you are engaged with is shorter, and the prospect is self-educated, you have to have an extremely clear point of differentiation that is in-your-face obvious (and can be seen on a mobile phone). The back button the browser or opening a new tab on my mobile is just too easy.
crowdSPRING Blog
DECEMBER 13, 2018
Your brand positioning explains how your company differentiates in the marketplace and how you are different from your competitors. Avoid elements that are constrained to a specific medium (like mobile, or print) or don’t translate well across your customers’ languages and cultures. Charlotte’s Web: Brand Perception.
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