China Disintermediation Internet Marketing 
thebarefootvc
JANUARY 15, 2020
I had alluded to this in a piece I wrote in 2015 – Are Banks the Next Dinosaurs?: “Twenty years from now, we will see disintermediation of banks, and millenials will no longer recognize the current banking system as they will receive financial services from a number of new entrants in the technology sector.
Rob Go
JANUARY 21, 2016
And they are able to do this by circumventing traditional distribution taking advantage of the internet. M arketplace businesses are the classic example of this because they disintermediate the supply chain and offer a more free exchange of products between buyers and sellers. An example of this is the market for wine.
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