ConversionXL

FEBRUARY 3, 2022

The goal of growth hacking as marketing is rapid growth, using strategies and tactics that leverage (and even exploit) technology, platforms, and behavior to reach an end goal. GrowthHackers founder and former Head of Growth at Dropbox, Sean Ellis , coined the term: “A growth hacker is a person whose true north is growth.

Retention 113

Retention Marketing Acquisition Channel 113

Duct Tape Marketing

MAY 25, 2022

Paul is the founder and CEO of Marketing AI Institute, and the founder of PR 20/20, HubSpot’s first partner agency. He’s also the co-author of a new book launching in June 2022 — Marketing Artificial Intelligence: AI, Marketing, and the Future of Business. Click on over and give us a review on iTunes, please!

Artificial Inteligence 87

Artificial Inteligence Marketing Cofounder SMS 87

maplebutter.com

JANUARY 8, 2013

I have the knowledge in tech to implement it. If you’re looking for technical talent – go to the dev meetups. Product/Metrics (70%/30% time) * Get your product activation (sign-up + meaningful action) to 60% * then, Get your product retention to 20% weekly. I think it’s a huge mistake to outsource technology as a startup.

Technical Review 44

Technical Review Startup Cofounder Software Review 44

Up and Running

MARCH 11, 2015

As the former co-founder and CEO of two technology companies, Caroline has experienced both start-up failures and successes, and has raised close to $1 million in investment capital. Make sure you’ve done the due diligence on all of these areas of your business. Pretend that you are the investor.

Technical Review 60

Technical Review Software Review Due Diligence Exit Strategy 60