How to create a profitable Freemium startup (spreadsheet model included!)
andrewchenblog.com
JANUARY 28, 2010
Do it right, and your conversion rates might be as high as 20%. If you have a super high churn rate, then at best you’ll be stuck at a revenue treadmill (doing lots of work but flat revenue and no profitability). Do it wrong, and your LTV gets very close to zero. As for the cost of service, your mileage will vary.
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