Shark Tank Season 4 week 10 breakdown
Lightspeed Venture Partners
NOVEMBER 19, 2012
They believed that they could get customer acquisition costs to the $10-12 range, but as Cuban points out, that was just hope, they had no evidence to back this up. All e-commerce businesses should be examined through the lens of customer acquisition cost and lifetime value. The cost of shipping and handling is at least 4 x $2= $8/mth.
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