Up and Running

SEPTEMBER 24, 2019

This article is part of our SaaS Business Startup Guide —a curated list of articles to help you plan, start, and grow your SaaS business! Reduce churn. Churn is essentially your cancellation rate. The percentage of your paying customers that cancel is your churn rate.

Revenue 73

Revenue Churn Rate Analytics Metrics 73

maplebutter.com

JANUARY 8, 2013

Product/Metrics (70%/30% time) * Get your product activation (sign-up + meaningful action) to 60% * then, Get your product retention to 20% weekly. Curate great links for your ideal customers and share them 3 times per day. Press is something you should do once you know your activation / retention metrics are good.

Technical Review 44

Technical Review Startup Cofounder Software Review 44

ConversionXL

OCTOBER 30, 2021

Focusing on engagement is important; this is the currency social platforms use to curate feeds algorithmically. Measure the retention value of your customers by looking at: Churn rate: The number of customers that stop paying in a given period (e.g., Consideration. Lifetime value (LTV).

Customer 140

Customer Marketing Social Media CPA 140