Remove Churn Rate Remove Customer Development Remove Hiring Remove Viral
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The Lean Analytics Cycle: Metrics > Hypothesis > Experiment > Act

Occam's Razor

Perhaps it's an increase in your conversion rate; Or a higher number of visitors who sign up; Or a greater number of people who share content with one another; Or a lower monthly churn rate for users of your application; Maybe it's even something as simple as getting more people into your restaurant. But they are.

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The Superbowl ad test

Startup Lessons Learned

But notice what’s not listed: messages sent per person, churn rates of active users, or activation rate of new user. Is the company growing because of an amazing viral loop paired with a strong engagement loop? Is the company growing because of an amazing viral loop paired with a strong engagement loop?