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#KillerSaaSPitch in 10 Words (Part 2)

Cracking the Code

Mastering your pitch to a VC, prospective customers, new hires or partners is part art and part science. Docusign, Peopledoc): typical outbound sales model targeting mid market+ companies and relying on being able to hire consistently sales people making their quota. content development) to generate inbound interest.

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Getting Your Series A Mojo Back

Both Sides of the Table

From Aspiration to Hero For companies that do have that moment of success where everything seems to come together: funding, hiring, customers, PR, product releases and so forth — you have a “hero” moment where you feel invincible. Your churn rates are too high. But building a successful startup is hard. Often it doesn’t.

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Getting Back Your Series A Mojo

Both Sides of the Table

Your churn rates are too high. They qualify every initiative with, “well this didn’t prove viral adoption last time so I don’t expect a silver bullet this time.” Except that building a successful startup is hard. Your app isn’t getting enough repeat visitors. It happens to nearly every startup.

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The Lean Analytics Cycle: Metrics > Hypothesis > Experiment > Act

Occam's Razor

Perhaps it's an increase in your conversion rate; Or a higher number of visitors who sign up; Or a greater number of people who share content with one another; Or a lower monthly churn rate for users of your application; Maybe it's even something as simple as getting more people into your restaurant.

Metrics 156
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Lean Analytics

Startup Lessons Learned

If you're working on the Sticky Engine of Growth , you're focused on very different metrics from those that you care about in the Viral Engine of Growth. Here's what they have to say about churn rates in SaaS businesses: The best SaaS sites or applications usually have churn ranging from 1.5% to 3% a month.

Analytics 167
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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

Some notable metrics are revenue growth rates, free cashflow, leverage ratios, historical financing amounts, returns on marketing spend, customer acquisition costs, lifetime value of customers, customer churn rates, and team social scores. ff Venture Capital hired two full-time engineers to build out Totem.

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The Superbowl ad test

Startup Lessons Learned

But notice what’s not listed: messages sent per person, churn rates of active users, or activation rate of new user. Is the company growing because of an amazing viral loop paired with a strong engagement loop? Is the company growing because of an amazing viral loop paired with a strong engagement loop?