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When Customers Make You Smarter

Steve Blank

We talk a lot about Customer Development, but there’s nothing like seeing it in action to understand its power. But the big payoff came when their discussions with medical device customers revealed an entirely new way to think about pricing —potentially tripling their revenue.

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How to Craft (Or Pivot) Your Agency Value Proposition

ConversionXL

Conduct client development interviews. Churn rate was high for a service that many organizations saw as a “nice to have.” A dramatic example of this is a software development agency offering UX and UI services. 3 ways to find proposition pivot or expansion opportunities. Image source ).

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Crazy! 189 Answers To The Top Startup Questions On Your Mind

maplebutter.com

The only problem is I haven’t found a problem or an industry – web, enterprise software, green tech, etc – where I feel passionate. Has anyone found a referral program system that works great to generate new customers? Your existing customers are you best source of referals – just ask. A few nuggets.