Both Sides of the Table

MAY 9, 2018

Your product demo crushed. You race back to the office to tell everybody how well it went and you wait for the follow-up call to have a partners’ meeting or talk about term sheets or at least dip into due diligence. especially about churn rates and your high CACs last quarter relative to the previous year.

Software Review 381

Software Review Churn Rate Due Diligence New York 381

ConversionXL

FEBRUARY 3, 2022

Common assets for SaaS companies include: Free trials Product demos Freemium offers with limited features Webinars How to guides Whitepapers. In the activation phase, measure these performance metrics: Conversion rate Number of customers using a product feature Drop-off rate Dwell time. Webinars are cheap to run. Image source.

Retention 113

Retention Marketing Acquisition Channel 113

Duct Tape Marketing

MAY 25, 2022

Paul is the founder and CEO of Marketing AI Institute, and the founder of PR 20/20, HubSpot’s first partner agency. He's the founder and CEO of marketing AI Institute, founder of PR 2020 HubSpot's first partner, agency HubSpots and sponsor of this show. In this episode of the Duct Tape Marketing Podcast , I interview Paul Roetzer.

Artificial Inteligence 89

Artificial Inteligence Marketing Cofounder SMS 89

maplebutter.com

JANUARY 8, 2013

What is the best advice you can give for finding a business partner? Don’t quickly choose any business partner. The key is to ask the right people what they think – not your friends, parents or partner. Build something then demo it to people. Initial developer: partner or hired? That like quickly choosing a wife.

Technical Review 44

Technical Review Startup Cofounder Software Review 44