Remove Churn Rate Remove Dilution Remove Finance Remove Government
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Your LTV Math is Wrong

Seeing Both Sides

Since I see a few common patterns of mistakes, I thought I'd add to the LTV literature and point out the top three reasons many investors roll their eyes when they see entrepreneurs present inflated, poorly constructed LTVs: 1) Your churn rate is understated. A monthly churn rate of 1%?

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Crazy! 189 Answers To The Top Startup Questions On Your Mind

maplebutter.com

Government grants – Credit cards / debt. If you believe in it – then finance whatever you can yourself. 2) Co-Founders are the largest form of dilution (if you’re raising) 3) Everything around LeanStartup / Customer Development 4) Understand the micro economics of your business early. How can I lower my apps churn rate?