Churn Rate Distribution Lean Viral 
Startup Lessons Learned
MARCH 21, 2013
Lean Analytics is the latest addition to the Lean Series. If you're working on the Sticky Engine of Growth , you're focused on very different metrics from those that you care about in the Viral Engine of Growth. More people means adding users, ideally through virality or word of mouth, but also through paid advertising.
David Teten
DECEMBER 3, 2019
Lean Case provides standard business models & metrics, so you can apply a standard approach to business planning, modeling, and profitability tracking. The self-assessment methodology, pioneered by Village Capital, is called VIRAL, for “Venture Investment Readiness and Awareness Levels.” . 9) Accelerate portfolio company value.
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