Up and Running

AUGUST 21, 2014

What a lot of companies or startups don’t realize is when you put up forecast together, it’s difficult if you’re a startup. You probably want to have a monthly one though because all your other expenses for the most part are monthly: rent, salaries, all your fixed costs, insurance. You can have a yearly ARPU or ARPA.

Metrics 84

Metrics Startup Churn Rate Forecast 84

Up and Running

MAY 1, 2014

Your business plan isn’t complete without a financial forecast. Here at Palo Alto Software, our mission statement is this: “We help people succeed in business.” An online software company might look at churn rates (the percentage of customers that cancel) and new signups. Sales Forecast. Read more ».

Business Plan 163

Business Plan Forecast Balance Sheet Distribution 163

Up and Running

OCTOBER 3, 2014

One of the biggest business challenges I’ve ever faced was transitioning Palo Alto Software from the business of selling single products to a subscription revenue business. When we were starting LivePlan, we built out a subscription sales forecast to help us plan and to start to understand the key numbers that would drive the new business.

Metrics 96

Metrics Churn Rate Forecast Revenue 96