article thumbnail

8 Smart and Practical Ways To Increase Your Small Business Profits

crowdSPRING Blog

For more on this, read Lean Marketing 101: Setting Goals. For example, when we evaluated whether to participate on social networks, we looked at five goals: lead generation, building a community, building brand awareness with a new audience, managing brand perception, and customer service. One year from today?

article thumbnail

How to Craft (Or Pivot) Your Agency Value Proposition

ConversionXL

These days, many agencies start as a lean operation. Inversely, if you’re using the agency model to fund another startup or product, you should probably keep things lean. Churn rate was high for a service that many organizations saw as a “nice to have.” Why—or why not—pivot your agency service offering? Image source ).

PR 120
article thumbnail

VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

Keren Moynihan, CEO, Boss Insights , said, “Last week at an industry function, we asked a high rolling VC, “how’s your lead gen?” So we probed, ‘Oh, so you don’t need a qualified lead generation tool then?’ She answered, ‘We see a lot of deals.’ Her answer? ‘I I chose my words very carefully. I said we had a lot of deal flow.