Churn Rate Naming Revenue Sweat Equity 
Up and Running
FEBRUARY 12, 2019
Instead, use real names and real customer challenges. Investors want to hear about your first customers, other investments put into the company (including your own sweat equity), key media placement, signed letters of intent (LOI) to purchase/partner, product and customer milestones , key hires, and so on.
Up and Running
JANUARY 24, 2014
Instead, use real names and real customer challenges. Investors want to hear about your first customers, other investments put into the company (including your own sweat equity), key media placement, signed letters of intent (LOI) to purchase/partner, product and customer milestones, key hires, etc. 5% monthly churn rate.
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