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13 Essential Digital Marketing Metrics & KPIs to Measure Performance

ConversionXL

new customer aquisition, conversion rate, and churn rate ). For example, if you want to see how a landing page contributes to your goal of increasing sales, conversion rate is a good metric to track. Traffic from social media platforms. Social engagement rates differ depending on the platform and industry.

Metrics 105
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Digital Analytics Simplified: The Beginner’s Guide

ConversionXL

For social analysis: Sprout Social 7. For SEO analysis: Ahrefs 8. It involves collecting and measuring data from interactions with your website, ecommerce store, social media channels, and mobile apps to make decisions based on audience or user behavior. For overall web analytics: Google Analytics 2.

Analytics 106