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Transcript of How to Turn Marketing Costs Into Profit

Duct Tape Marketing

NOVEMBER 1, 2017

And so that would be where I would draw those differentiations. Robert Rose: Yeah, well interestingly … I’m forgetting his name … Eduardo Conrado, who is the chief innovation officer at Motorola Solutions, he merged IT, sales and marketing together and started calling them the experience group. So, guys, thanks.

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Cost Marketing Audience Media 36
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To Niche or Not to Niche: The Pitfalls of Over-Specialization

Duct Tape Marketing

SEPTEMBER 21, 2023

I mean, if you imagine if you're a [00:01:00] marketing agency and you have developed Google ad campaigns for dentists in Cleveland, I'm pretty sure those same campaigns and keywords and ads even will be successful in, I don't know, Detroit. (01:14): And I think there are a lot of pros to this. I think some of the pros are undeniable.

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Campaign Cleveland Detroit Email 79
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