Clickthrough Cost Finance Retention 
Lightspeed Venture Partners
DECEMBER 3, 2010
The key driver of this renewed confidence from brand advertisers is better measurement of brand metrics that can show the impact of online advertising beyond clickthrough. Competition shifts from user acquisition to user retention. They are taking advantage of cheap media to cost effectively acquire new customers.
ConversionXL
APRIL 6, 2016
Example: “Do you know what a good night’s sleep costs you? Underlines improve clickthrough on Bing for both algorithmic results and ads (so more revenue) and improve time to successful click (better UX). Meet regularly – how would you feel if finance only “met when needed.” Why retention matters?
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