article thumbnail

5 Insights from Every Speaker of ConversionXL Live 2016

ConversionXL

Underlines improve clickthrough on Bing for both algorithmic results and ads (so more revenue) and improve time to successful click (better UX). Increase LTV –> higher CPA. Increase virality –> decrease eCPA. If you thought it was going to win and loses, then it’s valuable because it’s learning.