How to Measure the ROI of Your Content Marketing Efforts – a Step-by-Step Guide
Duct Tape Marketing
MARCH 3, 2017
Bounce rate refers to the number of people who’ve left your site after accessing a page, without engaging further with the website. It is important that the content you create is mapped to lead nurturing content at each stage in the sales cycle. Pro Tip – Higher clickthroughs are a definite sign of engagement.
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