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The One-Week Social Selling Action Plan

Duct Tape Marketing

While big ticket products might carry longer and more complex sales cycles, high-end buyers are just as lazy as the rest of us, so they use the same methods: Google, social media, and yes, their inboxes. We’re not shotgunning emails to the masses, and 150-300 per week is a list you can curate. The strategy in a nutshell.

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Referral Programs: A Guide for Small Business

Duct Tape Marketing

Frankly, most of the people that get referred to me are much closer to my ideal customer because my ideal customer is the one referring them. Shorten the sales cycle A strong referral program can significantly shorten the sales cycle. This can be done through special referral program landing pages or posts.

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Looking for your summer internship? Look no further.

Austin Startup

To Apply: Email jobs@Thrillbox.com and reference the Capital Factory intern program. To Apply: Email jobs@Thrillbox.com and reference the Capital Factory intern program. Candidates will learn our culture and how to go through steps of sales cycle with Lead Generation, B2B and B2C sales and account management.

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The Active Cycle of Content

Duct Tape Marketing

Today when I talk to clients and audiences about the need for content I am referring to the act of simultaneously producing, sharing and networking as a form of an active cycle of content that has entered every aspect of what we do as marketers. Sharing filtered, curated and aggregated written, spoken and recorded words and pictures.

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The 6 Disciplines of the New Sales Professional

Duct Tape Marketing

The concept of the sales funnel is so limiting in today’s sales environment that we need to replace if with something far more representative of the entire picture. Think of moving prospects through a logical set of 7 channels – know, like, trust, try, buy, repeat and refer – the sales and marketing hourglass.

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7 Approaches To Help You Generate More Referrals

Duct Tape Marketing

3:59] Why people don’t refer businesses they love. [5:23] 8:53] Introduce the idea of referrals in the sales process. [9:58] 89% of them claimed that they had a business that they loved enough, that they would, that they would gladly refer gladly recommend and only 29% of them actually did it. You can trust them.

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How to Measure the ROI of Your Content Marketing Efforts – a Step-by-Step Guide

Duct Tape Marketing

Bounce rate refers to the number of people who’ve left your site after accessing a page, without engaging further with the website. It is important that the content you create is mapped to lead nurturing content at each stage in the sales cycle. Now go to Audience and click on Overview. Bounce Rate.