Facebook Ads vs. AdWords: How to Decide and Start Optimizing for ROI
ConversionXL
SEPTEMBER 15, 2016
However, and as with anything else, we’re pausing them at a very early stage but you should be labeling them for later use as well regardless.” (via Measure everything (especially clickthrough rate, conversion rate and your ultimate conversion metric, i.e. the sale, not just the initial lead). via PPC Hero). The Basics.
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