Duct Tape Marketing

JANUARY 28, 2020

For example, a contractor might be more interested in getting folks to request a quote, whereas a clothing retailer might be more concerned with that successful check-out metric. Now that you’ve defined your goals in Google Analytics, it’s time to get your advertising and analytics metrics all on the same page (literally).

Advertising 95

Advertising Analytics Campaign Clickthrough 95

ConversionXL

OCTOBER 21, 2014

Here are the highlights: Only 2% of companies are tracking lead generation to sales metrics. If every business were as “data-driven” as they claimed & held actually held accountable to increasing quantifiable metrics – a lot of people would be out of a job. Display ads are Paid Media.

Analytics 113

Analytics Software Review Metadata Campaign 113

Duct Tape Marketing

MARCH 3, 2017

There are a lot of metrics you must dig into. Thus, we have compiled a list of key metrics (in no particular order of importance) that you should pay heed to while evaluating the overall performance of your content marketing program. You can find these answers about the consumption of your content by evaluating the following metrics –.

Marketing 28

Marketing Metrics Clickthrough Analytics 28