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Top Social Media Measurement and Tracking Tools

www.foliomag.com

Tool: Adobe Sitecatalyst URL: Omniture.com/sitecatalyst What it does: Segments traffic to determine “high-value” Web visitors and offers real-time analytics. The breakdown: “We get most of our Facebook data by marrying up Facebook Insights data with our Web analytics from Adobe Sitecatalyst. Web/Internet/IT/eMedia. Operations.

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How To Identify & Improve Crappy UX Issues

ConversionXL

Obviously, frustrating users isn’t the way to increase conversions. Oli Gardner, co-founder of Unbounce, calls this “Conversion Momentum,” which is starting the conversation on one channel (like a blog post/ email/ or organic search result) and continuing the conversation on the landing page.

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How to Find & Fix Terrible UX On Your Site

ConversionXL

Obviously, frustrating users isn’t the way to increase conversions. Oli Gardner, co-founder of Unbounce, calls this “Conversion Momentum,” which is starting the conversation on one channel (like a blog post/ email/ or organic search result) and continuing the conversation on the landing page.

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The Venture Capital Secret: 3 Out of 4 Start-Ups Fail

online.wsj.com

Consider Daniel Dreymann, a founder of Goodmail Systems Inc., Mr. Dreymann moved his family from Israel in 2004 after co-founding Goodmail in Mountain View, Calif., And companies that didnt survive might have closed their doors for reasons other than failure, for example, getting acquired or the founders moving on to new projects.