25 Entrepreneurs Explain How They Came Up With Their Business Names
Hearpreneur
JANUARY 10, 2020
I wanted to include the word name since my niche is heavily dependent on SEO, and most of my highest-ranking competitors included the word in their URL. We held a workshop of stakeholders and explored names inspired by a variety of approaches (provenance, roots of our technology, etc). 18- Based on SEO. 19- From an expression.
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