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Top Social Media Measurement and Tracking Tools

www.foliomag.com

Erin Hoskins, Senior Marketing Director, New Media, Meredit h. T ool: Curalate URL: Curalate.com What it does: Monitors and measures traffic from “visual-based platforms”—namely (for now, at least) Pinterest. PaidContent.org Founder Launches Travel Media and Data Company. FOLIO: Alert News Updates. First Name.

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The Venture Capital Secret: 3 Out of 4 Start-Ups Fail

online.wsj.com

NAME Comcast. NAME Verizon Communications. NAME Yahoo. NAME Shikhar Ghosh. NAME Toby Stuart. NAME Daniel Dreymann. NAME Charles Holloway. NAME David Cowan. Consider Daniel Dreymann, a founder of Goodmail Systems Inc., Domain Name/Basic Site. New Hampshire.

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What the crazy name "Smart Bear" taught me about branding

A Smart Bear: Startups and Marketing for Geeks

Every founder struggles to find a great name for her company. Often it's the first source of good-natured strife between co-founders. My name started as a whim, was almost changed for the wrong reasons, and ended up with a punch-line I would never have dreamed of. All with a silly name and informal sales.

Naming 252
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New England's Top 10 Innovators

Seeing Both Sides

June is innovation month in New England and it has started off with a bang. A few weeks ago, Business Week named Boston the 3rd most inventive city in the world. With over 600 patents in his name, MIT Professor Langer is second only to Thomas Edison as the most inventive American in history. 4) Helen Greiner. 6) Eric Lander.