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The Psychology of Logo Design: How Fonts, Colors, Shapes and Lines Influence Purchasing Decisions

crowdSPRING Blog

It’s clear that whatever your font choice, it should align with your customers’ expectations when they encounter your brand. The Software Usability Research Laboratory (SURL) at Wichita State University ran a study that examined the traits people associate with varying fonts.

Design 85
article thumbnail

The Psychology of Logo Design: How Fonts, Colors, Shapes and Lines Influence Purchasing Decisions

crowdSPRING Blog

It’s clear that whatever your font choice, it should align with your customers’ expectations when they encounter your brand. The Software Usability Research Laboratory (SURL) at Wichita State University ran a study that examined the traits people associate with varying fonts.

Design 48
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Use These Powerful Psychology Strategies to Choose Fonts For Your Business

crowdSPRING Blog

Second, you need your designs to convert that attention into a customer relationship. Part of any winning design strategy is choosing a font that creates a good user experience for your customers and underscores the feeling and purpose of your business. First, you need your designs to capture people’s attention.

Canada 77