crowdSPRING Blog
APRIL 30, 2018
Second, you need your designs to convert that attention into a customer relationship. Part of any winning design strategy is choosing a font that creates a good user experience for your customers and underscores the feeling and purpose of your business. First, you need your designs to capture people’s attention.
crowdSPRING Blog
JULY 17, 2018
It’s clear that whatever your font choice, it should align with your customers’ expectations when they encounter your brand. The Software Usability Research Laboratory (SURL) at Wichita State University ran a study that examined the traits people associate with varying fonts.
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crowdSPRING Blog
DECEMBER 13, 2018
Chapter 3: Brand Identity Research: Customers, Competition, and Your Brand. A brand is the sum total of the experience your customers and customer prospects have with your company or organization. Your company’s brand is a promise you make to customers and prospects about your products, your services, and your company.
crowdSPRING Blog
JULY 17, 2018
It’s clear that whatever your font choice, it should align with your customers’ expectations when they encounter your brand. The Software Usability Research Laboratory (SURL) at Wichita State University ran a study that examined the traits people associate with varying fonts.
Startup Lessons Learned
APRIL 25, 2016
Most of our customers were buying what we were selling just to be nice. Pizza Hut was founded in 1958 by two brothers, Dan and Frank Carney, while they were still students at Wichita State University. Originally, the job involved my working in the test kitchens in Wichita. But Dan didn’t care. Said it was part of our brand.
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