ConversionXL

NOVEMBER 5, 2019

Tag management products like Google Tag Manager and Adobe Launch aren’t really vendor-agnostic, which makes sense—these tools cater to the needs of other products created and maintained by the same vendor. As you would expect, Tealium iQ has a Data Layer that you define in the HTML of web pages or native code of mobile apps.

API 55

API Analytics Web Naming 55

ConversionXL

NOVEMBER 5, 2019

Tag management products like Google Tag Manager and Adobe Launch aren’t really vendor-agnostic, which makes sense—these tools cater to the needs of other products created and maintained by the same vendor. As you would expect, Tealium iQ has a Data Layer that you define in the HTML of web pages or native code of mobile apps.

API 54

API Analytics Web Naming 54

ConversionXL

NOVEMBER 11, 2015

Here’s a review from Judah Phillips ,, an analytics expert, consultant, and author who wrote Building a Digital Analytics Organization , Digital Analytics Primer , and Ecommerce Analytics : Judah Phillips : “Adobe offers a selection of analytics products named “Adobe Analytics” as part of the “Adobe Marketing Cloud.”

Software Review 48

Software Review Technical Review Development Team Review Conversion 48