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The Psychology of Logo Design: How Fonts, Colors, Shapes and Lines Influence Purchasing Decisions

crowdSPRING Blog

The Software Usability Research Laboratory (SURL) at Wichita State University ran a study that examined the traits people associate with varying fonts. It’s clear that whatever your font choice, it should align with your customers’ expectations when they encounter your brand.

Design 85
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The Psychology of Logo Design: How Fonts, Colors, Shapes and Lines Influence Purchasing Decisions

crowdSPRING Blog

The Software Usability Research Laboratory (SURL) at Wichita State University ran a study that examined the traits people associate with varying fonts. It’s clear that whatever your font choice, it should align with your customers’ expectations when they encounter your brand.

Design 48
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Use These Powerful Psychology Strategies to Choose Fonts For Your Business

crowdSPRING Blog

There are strategies that can help you create more powerful branding and marketing messages. The Software Usability Research Laboratory (SURL) at Wichita State University ran a study that examined the traits people associate with varying fonts. For example, typography impacts how people perceive content.

Canada 77