Startup Professionals Musings

APRIL 10, 2020

The world of marketing is changing faster than technology these days. Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and a while back added social-local-mobile ( SoLoMo ) to the mix. Embrace giving back to the world community.

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Mobile Marketing Technical Review Differentiation 434

Board Effect

JULY 10, 2023

While “data governance” may not be a term we hear that often, it has immense influence on how community banks and credit unions collect and utilize data to drive their operations. Community bank boards and senior executives use data to control, influence and regulate people, actions and events.

Software Review 52

Software Review Government Community Software 52

Duct Tape Marketing

DECEMBER 15, 2022

The Proven Framework For Building A Thriving Community written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Liz Lathan. In this episode of the Duct Tape Marketing Podcast , I interview Liz Lathan. 15:20] What elements ignite a community when you’re trying to get started? [16:06]

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Community Framework Advisory Board Viral 82

YoungUpstarts

OCTOBER 7, 2019

Neil Patel is an outstanding, globally revered marketer who can teach you plenty about content marketing, PPC, SEO, and other digital marketing channels to help your business thrive. Neil didn’t become a multi-millionaire thought leader and digital marketer to big corporations overnight. You might even want to take notes.

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Software Review Marketing PPC Hosting 212

Startup Professionals Musings

FEBRUARY 24, 2019

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a long time ago that viral marketing does not equal word-of-mouth. Seed viral activity.

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Viral Marketing SEM Campaign 268

Duct Tape Marketing

OCTOBER 11, 2023

Shattering The Mold: Unleashing the Creator Economy in B2B Marketing written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Christie Horsman In this episode of the Duct Tape Marketing Podcast , I interviewed Christie Horsman, who brings a decade of expertise in both B2B and B2C marketing within the SaaS arena.

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B2B Marketing B2C Community 80

Up and Running

JUNE 13, 2017

trillion in assets and have the marketing budget to prove it. But don’t fret—community lenders are helping small businesses. Meet the community lenders. Community Development Financial Institutions (CDFIs) are one type of community lender. You know their jingle. in Maine.

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Community Technical Review United States New York City 117

The Startup Magazine

SEPTEMBER 12, 2022

Google has a vibrant online presence in every local community, which means that business owners can leverage it to promote their stores. With these tricks, you’ll be able to establish a strong local marketing campaign and reach out to your community. Pick a local campaign. Track calls.

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Marketing Campaign Software Review Community 106

YoungUpstarts

MARCH 17, 2023

Leaders who believe in giving back to the community stand to build better businesses, stronger communities, and more meaningful legacies. The post The Importance Of Giving Back To The Community appeared first on Young Upstarts.

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ConversionXL

JANUARY 18, 2022

In 2018, after two short years and $3 million raised in startup funds, recruitment AI company Ansaro shut down due to bad market fit. Muun found a market need but failed to compete with bigger names that provided customers with authoritative content and resources. Both companies suffered from a fatal lack of marketing.

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Marketing Product Audience Equity 110

YoungUpstarts

JANUARY 2, 2013

In fact, the author in his book “ Mastering Story, Community and Influence: How to Use Social Media to Become a Socialeader ” details not only the role of social media plays in modern-day narrative and competitive landscape, but how one can also maximize one’s own digital influence whether in a personal or professional capacity.

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Community Technical Review Social Media Media 189

VC Cafe

APRIL 4, 2024

By the way, this not just about marketing or PR. As part of running this accelerator, we get… — andrew chen (@andrewchen) April 4, 2024 Here are three concrete tips for startups to stand out in the crowded generative AI market: 1. Related: read my VC Cafe post on “ Riches in Niches ” – the lessons still stand).

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Generative AI Artificial Inteligence Technical Review ChatGPT 78

The Startup Magazine

AUGUST 9, 2022

Legal advertisements have evolved since the 1977 Supreme Court ruling, where the court overturned a previous ruling that prohibited such marketing. But with time, the law firms moved their marketing online with the introduction of the internet. Therefore, you need to hire law marketing agencies like grow law firm to handle it.

Technical Review 140

Technical Review Social Media Marketing Advertising 140

ConversionXL

JULY 21, 2022

In this post, we’ll explore lessons from brands that use omnichannel marketing to deliver a seamless customer experience. What is omnichannel marketing? If you’ve ever received an email with personalized product recommendations or a retargeting ad on Facebook for a product you left in your cart, that’s omnichannel marketing in action.

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Customer Marketing Channel Audience 118

Duct Tape Marketing

DECEMBER 13, 2023

Will’s unique background combines mysticism, marketing, and making, creating a rich tapestry of insights for navigating the world of creativity. 01:22] Is it fair to say the company is best at ensuring conversations in community spaces stay in context? [03:03] Questions I ask Will Cady: [00:43] What is Reddit? [01:22]

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Marketing Conversion Global Community 71

ReadWriteStart

NOVEMBER 30, 2021

If you’re new to marketing and amid a startup, all of it can seem overwhelming. A lot of work goes into starting a business, developing and launching products, and running the day-to-day operations, so marketing often gets put on the back burner. Choose your Market Audience. Create a Brand that Caters to Your Market Audience.

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Developer Marketing Social Media Startup 159

Duct Tape Marketing

DECEMBER 7, 2022

How Modern Marketers Earn Trust Today written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Melanie Deziel. In this episode of the Duct Tape Marketing Podcast , I interview Melanie Deziel. Questions I ask Melanie Deziel: [2:25] How does trust fit into marketing? [3:37] Storyfuel.co.

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Marketing Audience B2B Framework 79

Duct Tape Marketing

SEPTEMBER 5, 2019

Transcript of How to Build a Community Around Your Business written by John Jantsch read more at Duct Tape Marketing. John Jantsch: Hello and welcome to another episode of the Duct Tape Marketing Podcast. He is a community and collaboration strategy consultant, advisor and speaker. Back to Podcast. Transcript.

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Community Social Media Africa Kansas City 55

YoungUpstarts

JUNE 8, 2022

The post 4 Content Ideas To Keep Your Social Media Community Engaged appeared first on Young Upstarts. Here is a go-to guide for four types of content that promise to engage your audience, provide value, and get them excited about your brand on social media.

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Social Media Community Media Audience 264

ConversionXL

OCTOBER 4, 2022

Not for lack of competition, but as the result of a carefully designed ecommerce marketing strategy. This is what drives growth for online stores like ASOS, despite existing in a saturated market. Table of contents What exactly is an ecommerce marketing strategy? Leverage FOMO in social media marketing 3.

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eCommerce Marketing Social Media Retention 129

ConversionXL

SEPTEMBER 9, 2021

Building loyalty and awareness are top priorities for any social media marketer. In this article, we’ll look at how the social media landscape has evolved, and what you can do to grow your presence and create a community of loyal fans. More people than ever are using social sites, which is good news for social media marketers.

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Social Media Media Developer Marketing 142

Women Entrepreneurs Can

FEBRUARY 23, 2024

Marketing has transformed from what it was back in the day to reflect modern customer behavior, and it continues to change as humans are dynamic. As digital channels continue to dominate the marketing sphere, it’s crucial to focus on strategies that engage, captivate, and build lasting connections.

Marketing 40

Marketing Social Media Video Audience 40

The Startup Magazine

JUNE 24, 2020

While you might feel that getting the word out is easy, it requires an entirely different marketing “mind” and skillset to generate lasting and sustainable growth for your business over the course of years. Integrated Marketing Growth. Photo by mentatdgt from Pexels. Strategic Experience. Relationships and Referrals.

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Marketing Social Media Media Developer 145

Austin Startup

MARCH 27, 2018

The Forrest Four-Cast: March 27, 2018 Humans crave community. In March 2018, SXSW content approached this issue from multiple angles, including taking a look at the lessons from a female-driven community, the importance of building team spirit and the impact of a very, very early online community.

Community 48

Community New York City Audio Technical Review 48

ConversionXL

NOVEMBER 23, 2022

It does, and we brought world-class marketers to deliver keynotes full of value on growth and experimentation. Of course, we took care of the usual aspects of every offline marketing conference, and CXL Live 2022 brought together 300 returning attendees and first-timers, taking over a rooftop venue in downtown Austin.

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B2B Marketing Curation PPC 94

Duct Tape Marketing

SEPTEMBER 29, 2014

How to Add Serious Value to Your Online Community written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing and today’s guest post is from Jamie Thomson – Enjoy! . Developing an online community is all about engagement.

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Community Public Relations Social Media Small Business 73

Startup Professionals Musings

MAY 15, 2020

Traditional marketing may be adequate for linear growth, but it likely won’t catapult you to Amazon’s unicorn status , or make waves in the business world. For example, I usually hear about an aggressive marketing budget, with a plan to penetrate a few big retail chains, and some videos to catch your attention on YouTube.

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Marketing Angel Investor China New York 425

This is going to be BIG.

MAY 14, 2012

I'll bet you don't know where the Center of NY's Tech Community and Center of Creativity is. In fact, it is "well-known internationally as the original home of New York's technology community.". VCs and fulltime angels bring a lot more than just money to the communities they invest in. It says so right on their website.

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Community Detroit Chicago Government 124

Duct Tape Marketing

JANUARY 29, 2019

Creating a Community for Entrepreneurs written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Abdo Riani. What you’ll learn if you give a listen: How sometimes the best way to get to market is by embracing ideas that don’t scale. Marketing Podcast with Abdo Riani. Follow on Twitter.

Community 53

Community Entrepreneur Technical Review Audience 53

The Startup Magazine

JANUARY 24, 2024

The main advantage of using user-generated content is that it’s more authentic than regular marketing materials, and can help your business foster trust, credibility, loyalty, and advocacy. It would help if you nourished your community so that it can keep helping your business thrive. Businesses can promote UGC in diverse ways.

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Customer Social Media Retention Software Review 128

Startup Professionals Musings

AUGUST 3, 2022

In my role of business advisor to startups, I often recommend these to increase initial brand identity and market penetration. With the rate of market change today, and the advent of worldwide competitors, you need every strategy you can muster to keep up, and respond quickly to new threats. Stay current.

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Marketing Social Media Merger Acquisition 299

ConversionXL

FEBRUARY 3, 2022

In this article, you’ll learn what growth hacking in marketing is and what it’s not. The goal of growth hacking as marketing is rapid growth, using strategies and tactics that leverage (and even exploit) technology, platforms, and behavior to reach an end goal. Why do people think growth hacking in marketing is controversial?

Retention 113

Retention Marketing Acquisition Channel 113

ConversionXL

JUNE 2, 2022

The biggest challenge for marketers is getting them. Account-based marketing (ABM) and lead generation both offer a way to do this. Account-based marketing is a team sport. It flips the traditional sales funnel on its head, ditching the one-size-fits-all approach to marketing in favor of a land-and-expand approach.

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Lead Generation Marketing Sales Cycle Campaign 94

Duct Tape Marketing

FEBRUARY 2, 2023

Why Community Is The Last Great Marketing Strategy written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Mark Schaefer In this episode of the Duct Tape Marketing Podcast , I interview Mark Schaefer. 8:18] There’s a real hunger nowadays for community wouldn’t you say? [12:01]

Community 83

Community Marketing Audience Networking 83

Duct Tape Marketing

DECEMBER 29, 2021

5 Trends For Small Business Marketing In 2022 written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with John Jantsch. In this episode of the Duct Tape Marketing Podcast , I’m going to do a solo show to start the year off. I’m talking about small business marketing trends for 2022.

Small Business 82

Small Business Marketing Audio Networking 82

The Startup Magazine

SEPTEMBER 4, 2020

While you might feel that getting the word out is easy, it requires an entirely different marketing “mind” and skillset to generate lasting and sustainable growth for your business over the course of years. Integrated Marketing Growth. Photo by mentatdgt from Pexels. Strategic Experience. Relationships and Referrals.

Marketing 101

Marketing Social Media Media Developer 101

ConversionXL

JANUARY 18, 2022

Learn how to identify what your customers want from your brand, how to build momentum with content, and then explore some brands that excel at brand marketing. For most of 2021, CXL didn’t have a marketing team. By demonstrating proven marketing expertise, we can provide a consistent, valuable experience for our audience.

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Marketing Social Media Non-Compete Audience 109